Meta begins experimenting with selling tools in 'Horizon Worlds,' with the long-term goal of allowing people to "Make a Life" | Technology
|Meta begins experimenting with selling tools in 'Horizon Worlds,' with the long-term goal of allowing people to "Make a Life" | Technology|
Meta starts experimenting with selling tools in 'Horizon Worlds,' with the long-term goal of allowing people to "Make a Life"
Today, Meta announced that it is rolling out a new global monetization tool for "small numbers" from Horizon Worlds creators. These tools allow them to sell access to in-app items and experiences. After all, according to Meta, you want people to "spend their lives" in the virtual world.
Horizon Worlds is a VR social metaplatform based on user-generated content that anyone can create in an app. Although the platform is only available to VR users over the age of 18 in the US and Canada, the company continues to test the world's first monetization tool, allowing makers to receive real money for things within Horizon Worlds.
The agency said the tools would allow makers to "sell virtual items and effects," citing examples of someone selling pluggable accessories (like hats) or items that allow access to exclusive parts of the world (like private keys).
According to Meta, the ability to sell items on Horizon Worlds is currently just a test, and while all users can make purchases, "a small number of manufacturers" have access to monetization tools. The company said it plans to replicate the tool before expanding it to more makers, saying it's a step toward a long-term vision of a "virtual world where makers make their living and people buy digital products and services." be able". steps and experience. "
Meta Horizon Worlds doesn't provide many details about the monetization tool's effectiveness. For example, it's not clear how the asset will work (e.g. once you've bought an item, can you move it anywhere on the platform, or is it just one world?), or what's available for mutated items is also bought sexually non-clear (e.g. if you bought access to premium parts of the world, what if the creator wanted to change or delete the world?)
It also didn't say if the company would cut revenue from global purchases (as it did with apps sold on the Quest Store).
We have contacted Meta regarding this issue and more information.
In addition to the Horizon Worlds monetization tool, Meta announced today that it is testing the Horizon Worlds Creator Bonus program for makers in the United States. In addition to the company's $10 million funding to encourage manufacturers to start building in Horizon Worlds, the Creator Rewards program "focuses on a earmarked monthly program where at the end of the month, producers receive a prize in recognition of their goals are paid”.
The goals clearly relate to the metrics deemed appropriate for the meta-horizon world, such as: B. the number of visits to a given world, time spent in a given world, return of visitors and so on.
The company did not specify whether the Creator Rewards program is open to all manufacturers or specific groups.
Meta added that it recently rolled out an "entirely new analytics panel" for Horizon World creators, giving them more information about how people are interacting with their world.
Meta is far from the first company to offer a monetization tool designed to encourage users to create virtual reality.
Among them, the social VR platform Rec Room launched the world's first monetization tool towards the end of 2020. The app allows manufacturers to top up items around the world to earn tokens that can be redeemed for real money. Similar to the Creator Rewards program, Rec Room offers incentives to attract creators to its platform, such as: B. the 23 15,000 Matching Prize for Creators by 2023.
Source: Ben Lang, ROAD TO VR, Direct News 99