Social Media Manager: Definition, Salary, Work, Importance, and Soft Skills | Education

Social Media Manager: Definition, Salary, Work, Importance, and Soft Skills | Education
Social Media Manager: Definition, Salary, Work, Importance, and Soft Skills | Education

Definition, Salary, Work, Importance, and Soft Skills of a Social Media Manager

Many organizations use social media to connect with their target audience.  They hire social media managers who specialize in using these online platforms to attract followers and increase business opportunities.  Social media managers are often an important part of an organization's marketing, public relations, advertising and/or communications departments.  In this article, we explore what a social media manager does, why they're important and the skills they need to be successful, to help you determine if this role is right for you.

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What is a Social Media Manager?

A social media manager is a marketing communications professional who creates content, communicates with audiences and applies digital marketing strategies to an organization's social media profiles.  They tailor all posts and communications to their organization's target audience with the aim of building and maintaining a strong online presence.

Some social media managers may work for individuals, such as public figures, and post on their behalf as well as maintain their online persona.  They write posts, publish images with captions and communicate directly with the person's followers.

Depending on the type of their employment, they may work: 

  • As part of an organization's marketing department.
  • As an independent or independent social media manager for an organization or individual.
  • In a digital marketing firm that manages social media accounts for multiple clients.

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Average Salary for a Social Media Manager

Their level of education, experience, relevant certifications and geographic location as well as their type of employment can affect their salary.  Social media managers earn an average salary of $48,405 per year, with ranges between $14,000 and $105,000 per year.

What does a Social Media Manager do?

The responsibilities of a social media manager may depend on the type of employment they have and how many social media clients and accounts they manage.  These professionals may be in charge of a variety of social media management tasks, including:

  • Writing text posts that inform and engage audiences.
  • Posting photos and graphics with captions
  • Incorporating relevant hashtags to increase the visibility of a post on a platform.
  • Responding to comments on posts, connecting with followers directly.
  • Offering exclusive contests and gifts that encourage followers to share, like, comment and repost the organization's content, increasing visibility.
  • Conduct customer service on comments and private messages, including handling customer issues or directing them to the appropriate department.
  • Monitor post success by reviewing metrics such as comments, likes, shares, views and clicks.
  • Creating a social media campaign around a specific topic, theme or advertising strategy
  • Marketing products, services and programs on behalf of their organization or the person they post.
  • Collaborating with other marketing and advertising professionals to build a coherent and coherent brand identity, including social media personalities.
  • Fostering an online community of brand loyalty and followers.
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Why are social media managers important?

There are many reasons why social media managers are important to the success of an organization or public figure, including:

More Diverse Marketing Channels: Social media managers enable organizations, businesses, and individuals to diversify the methods of marketing and advertising their products and services.  These professionals can leverage platform-specific features to best target audiences, build an online presence, and drive engagement.

Strong Brand Personality

When building an online presence, social media managers can translate an existing brand identity for uniformity across social media platforms.  They may also establish a new or rebranded identity and establish tone, voice, style and other indicative characteristics that make a brand memorable.

Increase Brand Loyalty

In creating a brand memorable, social media managers can use the characteristics of the brand to consistently create content that followers expect and enjoy.  They may also run competitions and conduct other special activities that followers want to support the organization.

Instant communication with target audience

Social media managers are able to quickly and efficiently spread news of a time-sensitive event or product or service launch.  This direct communication can help followers stay informed, which can also increase brand loyalty.

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Skills for Social Media Managers

Social media managers need a number of important soft skills and hard skills to be effective at work.  The hard and technical skills that social media managers must possess include:


These professionals must be able to write short, engaging and informative posts and captions.  They must be able to create posts within the confines of each platform and write with a distinctive and consistent style, tone and personality.

Social media platforms

They must understand what each platform is meant to do and what, if any, limits they have for content.  Some of the features and limitations include the use of image-based posts, character limits, and hashtags.

Digital Marketing Tools

A variety of tools can be used to optimize social media usage, including social media content management systems, campaign calendar applications, and analytics trackers.  Many social media platforms also have their own tools, including metrics tracking as well as scheduled and drafted posts.

Graphic Design

Some social media managers may use basic or advanced graphic design skills to create graphics that inform and engage followers, especially those who work independently or in small digital marketing firms.

Project Management

Social media managers must be able to plan and execute a content campaign, including scheduling specific posts, writing posts and collecting images, getting followers to comment frequently and monitoring the success of individual posts and the entire campaign.  analysis is involved.


When using digital marketing tools such as metrics trackers, social media managers must analyze data to determine trends, such as when a page has the most active followers and what types of images are driving followers best.  seem.  They use these trends and insights to optimize their content creation and posting strategies.

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Soft skills that help social media managers with their responsibilities and Job description

Customer Service

Social media managers must have excellent customer service skills, including empathy and clear written communication.  These skills ensure that all communications are productive, professional, and in line with the brand's identity and mission.

Creative Thinking

Social media managers use their creativity to publish engaging content.  They should also use their creative thinking to determine the best ways to create content that reaches a clear goal.


Many social media managers work as part of a larger team of creative and marketing professionals.  They must collaborate with others to collect additional content, such as photos, graphics, product launch information, and more.  Those who work for clients can collaborate with them to ensure that their work is best suited to the client's social media goals.

Organization and Time Management

These professionals must have strong organizational skills to plan content ahead of time, complete various tasks, and collect assets to combine into publishable positions.  Social media managers must also be able to prioritize their time based on what daily tasks need to be completed, such as responding to comments and private messages, and what tasks need to be done to contribute to long-term progress.  like drafting a post for the next month.

Source: Indeed, Direct News 99, Googly Market